Act 1 of the ARG encapsulates the events surrounding PiperCo, just around when MG Ultra was announced and released. Piper appeared to be company primarily based around the development of a device called the P7. The description of the P7 itself came across as sketchy: It was advertised as a whistle that would allow the user to control their dog with behavior-altering frequencies.

The earlier days of the ARG centered mainly around PiperCo’s advertisements of the product, and over the course of events, suspicions related to Pipers true intent with such technology would be unveiled.